BYOB

9 June 2010 - I went into a restaurant in Holland and saw BYOB on the menu card. Surprise!!! An Australian friend said it is absolutely normal to see the BYOB in Australia (= Bring Your Own Bottle), where people bring their own red or white to the restaurant. Sometimes, if you are lucky, the chef will adjust his cooking to your wine, which sounds like a really good idea. One has to pay a small fee, because the restaurant will earn less, but still has to clean the glasses. The marketing gods have probably studied this concept and ruled that it is not profitable on the long term, but one wonders why it is possible in Australia and not elsewhere? So lets hope the Dutch initiative will fly and give a new meaning to the notion of going Dutch.