Supermarket Selling

10 Nov 2010 - Every day we go to the supermarket, we buy something and we leave. It may sound as suimple as that, but there is a whole system at work to motivate us to buy more more more. The supermarkets prefer us to shop using a trolley as it looks rather empty with only one or two items and the impulse may be to buy more. The milk is placed at the back, so we have to pass many temptations to get there and walk to the cashier. We find some small items like chocolates and chewing at the cashier, as we may buy them on an impulse. And make no mistake: the most expensive items are placed at eye level, so we notice them easily and may not search the shelves for cheaper varieties. The free sampling and specific events are of course also only designed with the only purpose in mind to let us buy more. There is nothing wrong with all these marketing tricks, but I am sure many people are not aware of them. Is that manipulation?