Food Vouchers

8 Jan 2011 - The British Government is slowly changing tactics in its struggle to motivate the Brits to lead healthier lives. British officials are abandoning the health argument and fattening people's wallets instead. They have tested several programmes that pay people incentives to make make healthy choices. Last week the Government committed to cash payouts to try to reverse the obesity epidemic, announced it would give out five million GBP 50 vouchers to families that could be swapped for fruits and vegetables instead of hamburgers and fries. "If people drop out they get nothing," said Winton Rossiter, who designed the programme tested by the Weight Wins Company. "And people hate giving up money even more than they hate giving up the fatty snacks.".