19 June 2010 - Commercials on TV seem a fact of life. I am OK with the limited and well-timed advertisements on the BBC or the local TVB, but STAR TV is now pushing it a bit too far. The pulp TV station shows promotion material for upcoming features over the top of the programmes on show. It's very annoying to suddenly see the face of an unknown Hollywood B-star appear over one-fifth of the screen. STAR TV believes - of course - it will motivate people to stay tuned, but I wonder if it will not scare the viewers away. In the end, it is the quality of the entertainment that will bring in the viewers, and by mixing everything up into hard-sell propaganda the fun of watching TV evaporates.as snow in the sunshine. So, no more B-star promotion in the corner of the TV screen please.
Not so STAR TV
19 June 2010 - Commercials on TV seem a fact of life. I am OK with the limited and well-timed advertisements on the BBC or the local TVB, but STAR TV is now pushing it a bit too far. The pulp TV station shows promotion material for upcoming features over the top of the programmes on show. It's very annoying to suddenly see the face of an unknown Hollywood B-star appear over one-fifth of the screen. STAR TV believes - of course - it will motivate people to stay tuned, but I wonder if it will not scare the viewers away. In the end, it is the quality of the entertainment that will bring in the viewers, and by mixing everything up into hard-sell propaganda the fun of watching TV evaporates.as snow in the sunshine. So, no more B-star promotion in the corner of the TV screen please.
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