20 June 2010 - Yesterday, at 14h15 (CET) the water companies in Holland had to manage a sudden but to-be-foreseen peak in the consumption of water. It was half time in the Holland - Japan football match in Durban, and water consumption increased with about 70% within a few seconds. People went to the toilet, made some tea or coffee, or washed their hands. Telephone companies also reported steep fluctuations during the match - after every goal there was an enormous increase in text messages and calls. Before the match the supermarkets made extra hours. Before the Holland - Denmark match the supermarkets had an increase in turnover of EUR 17 million, mainly because of hyper chips, beer and coca-cola sales. Holland won ..., so the bars, cafes and pubs had a very profitable Saturday afternoon, if not evening. Football is big business, and we are all consumers.
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