28 July 2010 - After decades of following the motto "to get rich is glorious", people in China's Guangdong province are starting to focus on culture. Last weekend, top leaders met to approve a guideline for promoting Cantonese culture. Guangdong is proud of itself as a land of opportunities. It was the first province to open up to foreign investors, and in the last three decades it developed rapidly into the factory of the world. The pragmatic attitude of Guangdong people gave them a reputation as being street-smart, competitive, adaptive and indifferent to politics or ideological debates. But people increasingly start to realize that something got lost on the way. In the 1980s and up to the 1990s Guangdong served as the center of China's popular culture, but now people have to travel to Beijing for their dose of culture. The guideline says that by 2020 Guangdong's culture industry should become one of the pillars of its economy. Will Guangdong be possible to turn the tide?
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