Jenny Evans is Late

4 Aug 2010 - Complaints about a UK television advertisement by Marie Stopes International have been rejected by the UK Advertising Standards Authority (ASA). The ad triggered 1,054 complaints, saying that the campaign on unplanned pregnancy was misleading, offensive and harmful.  Viewers complained that it promoted abortion, offended their religious beliefs, and was sexist for implying that pregnancy was solely a woman's responsibility. The ASA did not agree and pointed out that abortion was never mentioned or advocated in the ad. Marie Stopes took a similar line and explained that the campaign was aimed to draw attention to an advice line for women concerned about a missed period or unplanned pregnancy. It also said it received an "overwhelmingly positive" response from the public during the campaign, and - most important - significantly more calls were received on the advice line.