The Canada Brand

16 Nov. 2010 - Canada came out on top in a research about branding of countries, according to researchers FuruteBrand. Five years ago Canada came 12th in a similar research, but huge investments in the tourism industry paid off. The campaign was crowned with the successful organization of the Vancouver Winter Olympics, which brought a lot of free (?) Public Relations. Last year Canada saw its number of visitors triple. The USA, for many years on top of the list, only made it to number four, just behind Australia and New Zealand. Switzwerland, Japan and France are also to be found in the Top Ten. The rising stars on the list were Chili and Argentina, who moved up - even vbefore the recent mining disaster in Chili. Also interesting is to have a look at the lest attractive brands, which finds Zimbabwe on top of the list. Iran. Pakistan. Nigeria and Congo also suffer from a bad image.