2010

31 Dec 2010 - So, the last day of the year 2010. The year saw new superpowers emerging in the New Media landscape and I expect their authority will further rise in 2011. Two of them - Google and Facebook - now influence societies and cultures all over the world by their sheer size and reach, while the third one - WikiLeaks - epitomises the power of information. Google has a mere monopoly of web search and online search advertising. It owns YouTube and Blogger (so many thanks!) and it is only expected to expand its digital empire further. These days if you don't appear on a Google search you don't exist any longer! I have already written about Facebook, and its founder Mark Zuckerberg, in the last few days, so let's spend the last lines of 2010 on WikiLeaks. It was labeled a "foreign terrorist organization" by some US lawmakers, but was also awarded by The Economist and Amnesty International. I believe we will hear (much) from/about WikiLeaks in 2011. And it will not only be WikiLeaks. A rival called Openleaks.org has already emerged and more whistle blowing sites will follow. I expect that 2011 will further change the way we look at information - as the new superpowers rule the world.

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