Nadal's Turn

30 Jan 2011 - Spanish tennis ace Rafael Nadal may not have won the Australian Open, but it is his turn to bare it all for Emporio Armani. The fashion of tennis once centered on the outfits on white, whiter and whitest outfits of its stars, and especially on the revealing outfits of some women players. But now world's number one Rafael Nafal ("Rafa") is leading the way to a whole new game with an Emporio Armani underwear campaign. Within weeks, ads and billboards will go up with him wearing only cotton and elastane boxers. Nadal will also be the face (and the rest of him) of Armani jeans. Armani is taking a certain risks by abandoning their barely-dressed footballers Beckham and Ronaldo for the tennis god. Retailers reported that Beckham and Ronaldo had helped them to sell a great deal of underwear, but Armani is convinced that Rafa will also be able to inspire thousands of man (and women) to update their underwear. Nadal himself cofessed he was not totally in his comfort-zone while posing for the ads. He wrote on his blog : "I am a tennis player and I like sports, not really photo-shoots....".