Nathan Road


7 July 2010 - It is the time of year that hot, sweaty tourists from overseas march Nathan Road on the Kowloon side of Hong Kong. Nathan Road is known as the "Golden Mile" of the city, but that seems a bit too much honor. Fashion and massage parlor billboards dangle dangerously over the street. The billboards are an impressive sight during daytime, but they really come to life at night. Chinese characters and the English alphabet alike, the billboards have become one of the main touristic attractions of downtown Kowloon. The only time to avoid this noisy stretch is when typhoon signal number 8 is hoisted. Maintenance and repair work cost money, so most entrepreneurs take their chance and wait with the essential repair work til it is about to get really dangerous. Consequently, billboards come flying during the summer storms. Mind you, Hong Kong's cyclone season only starts in August, when it is usually too hot and humid for solid shopping anyway.

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